Triangle Tyre Ranked Among the Top 10 Auto Tire Brands Nationwide

Triangle Tyre has been ranked among the top ten auto tire brands from the ranking released by China Brand Power Index (C-BPI) 2020.

C-BPI is China's first brand value evaluation system implemented by brand rating agency CHN-Brand under the guidance of the Ministry of Industry and Information Technology. Launched in 2011, C-BPI is an independent and unbiased study based on the feedback from Chinese consumers on the products and services that they have used. The C-BPI annual survey helps companies to understand consumer behavior and supports their efforts to increase brand awareness.

Triangle Tyre advertised on a Porsche 911

The survey covered 65 cities across China, targeting consumers between 15-64 years of age. The random sampling is conducted based on gender, age and income with a total sample consisting of 2.4 million consumers with over 8,700 brands.

Triangle Tyre advertised on a high speed train in China

In addition, the survey is based on brand evaluation and brand relationship. The indicators for brand evaluation include consumers' top-of-mind rate, brand recognition rate and prompted recognition rate. The indicators for brand relationship cover brand association, brand loyalty and brand preference.

After years of marketing efforts with steady growth, Triangle Tyre aims to keep the brand top of mind with its premium quality at a very competitive price among consumers around the world.

About Triangle Tyre

Founded in 1976, Triangle Tyre Co Ltd, formally known as Weihai Tire Plant, is a national hi-tech enterprise and a key organization in China Tyre Industry Technology Innovation Strategic Alliance (CTITISA). It has established three innovation centers as well as one overseas R&D organization (US Akron R&D Center). It has cooperated with national construction machinery manufacturers such as SANY, Zoomlion, LGMG and Lovol as well as foreign brands such as Caterpillar, Terex, Doosan, Hyundai and Volvo.